University of WA digital activation

As part of the Pursue Impossible brand launch, the University Of Western Australia wanted an idea that would engage potential students and encourage interaction with the Pursue Impossible brand direction. My concept was to get students thinking about jobs that might exist in the future and what they would need to study and research to be ready for such careers. The creative idea was to run a video entry competition to pitch an idea for a course of the future, with a chance to be awarded a $10K fact-finding trip anywhere in the world to research the idea, and then travel to Perth to pitch the idea in person the Vice Chancellor and Mayor of Perth. The campaign received over 230 video entries from around the world and generated publicity including multiple newsprint stories and TV news coverage, plus great social media reach. Concept, writing and video production by Malcolm MacLean for Rubis Marketing. Microsite built by Equilibrium.