In over 25 years as an advertising creative, I have had the pleasure of working on every major brand in WA and a host of national ones, too. I’ve been lucky enough to win every major local creative award, plus a few national and international ones along the way. And not just traditional creative awards, I’ve also won Effies (the national effectiveness awards), a national AWARD Award for direct mail, plus a gold PADC Award and Cannes finalist for interactive.
I’ve been privileged to serve as President of the Perth Advertising & Design Club for several years and have been bestowed Life Membership. I was also the State Coordinator of AWARD School for 7 years, presented at the Caxtons, and judged the AWARD Awards.
I enjoy creating campaigns with longevity and I count amongst my achievements taking Bunnings from a $3million account to a $30million one in 7 years with the “Lionel” animation campaign. My work on Red Rooster has seen the national QSR flourish to a brand that’s bigger than its spend. And my work on transforming the Cash Converters brand has seen the company announce record profits year on year.
I have worked in Perth's big agencies, including the last 12 years at 303 and, before that, 10 years at the Brand Agency where I was Associate Creative Director and partner.
All that big agency experience is now available in a small package. I work directly with clients, or can collaborate with design groups, agencies, digital developers, production companies or business strategists.