One of the three online videos to promote the competition and bring viewers to the microsite.
The competition microsite.
Facebook advertising.
Steel Blue Boots digital promotion
This was a digital promotion to tie in with a Steel Blue Boots motorsport sponsorship package. The idea was to encourage tradies to re-create a motorsport podium celebration for any small win at work, and create some user-generated viral videos of guys staging “surprise celebrations” and spraying each other with soft drink. Created by Malcolm MacLean for Equilibrium, the promotional videos were directed by Mark Zagar of Sauce Films.