This was a brand evolution project to rejuvenate Red Rooster from being a discount chicken & chips franchise to a quick service restaurant of choice. The project included rebranding all stores to the colour red, a more contemporary keyline version of the logo, a commitment to healthier 'real' food and advertising reflecting a distinctively Australian lifestyle. The campaign launched in 2006 and resulted in immediate sales increases.
This was the 2006 launch commercial. Footage from this shoot was used to make over 30 product and promotion commercials giving the client great economies of scale and value for money.
This was a campaign for the Skinfree Grills range, launched in spring 2007