Red Rooster "It's gotta be red" re-brand project

This was a brand evolution project to rejuvenate Red Rooster from being a discount chicken & chips franchise to a quick service restaurant of choice. The project included rebranding all stores to the colour red, a more contemporary keyline version of the logo, a commitment to healthier 'real' food and advertising reflecting a distinctively Australian lifestyle. The campaign launched in 2006 and resulted in immediate sales increases.