This was an online promotion to celebrate IKEA Perth’s 25th birthday. Based on the party game “Pass The Parcel” 66,000 people signed up to pass a virtual parcel around Perth with a chance to win discounts at IKEA and go in the grand prize draw. Writing by Malcolm MacLean. Made by 303.
IKEA Perth online "Pass The Parcel" promotion
This was an online promotion to celebrate IKEA Perth's 25th birthday. Based on the popular party game "Pass The Parcel" this digital version saw over 66,000 people log on to pass a virtual parcel around Perth with a chance to win discounts at IKEA and go in the grand prize draw. Writing by Malcolm MacLean. Made by 303.