HIF "Sniff out better cover" campaign

New branding campaign for national health insurer, HIF. To give HIF a point of difference in the crowded marketplace, I created a series of 6 TV commercials where dogs in the park talk about caring for their owner’s health. A ‘behind the scenes’ mockumentary video was created for social media, which quickly received over 360,000 views.

"Making of video" for social media, which recieved over 360,000 views.

Launch commercial "Sniff out better value"

Commercial 2 "Choice"

Commercial 4 "Incident"

Commercial 5 "Young humans"

Viewing statistics from the HIF YouTube Channel, as of June 2016

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