Drug Aware press campaign for WA State Government

With the hysteria surrounding illicit drugs in the mid nineties, I wrote this campaign to bring some calm and reason to parents. A series of long copy informational press ads plus a book delivered to every household in Western Australia was created to give parents tools to start the conversation with their kids in a world-first campaign. Drug Aware was created in collaboration with the Health Department of WA and the Premier's Department Drugs Task Force. It won several PADC Awards plus the Sunday Times Press Ad of the Year.