Half page press ad to promote the superiority of gas for cooking.
Outdoor poster promoting plumbed natural gas for barbecues.
Radio campaign of 4 commercials
Pre-roll advertisement for online media.
The content hub
ATCO Gas "Life's better when you add gas"
Likeable Creative was delighted to be invited by Initiative to help their client, ATCO Gas, promote the benefits of natural gas. The client goal was to encourage new home builders and renovators to insist on gas appliances. Likeable Creative wrote the positioning line “Life’s better when you add gas” and created a distinctive campaign graphic featuring a plus sign. With executions promoting cooking, BBQ, hot water and home heating, each phase will roll out over the year. The campaign runs in outdoor, press, magazines, radio and online advertising, driving traffic to a digital content hub at betteraddgas.com.au Ben Williams, Marketing Manager, ATCO Gas Australia Rene Migliore, Planner, Initiative Malcolm MacLean, Creative Director, Likeable Creative Ross Dungey and Rich Keenan, Art Directors for Likeable Creative Jose Esquivel, Designer for Likeable Creative Thom Perry, Photographer Pascal Wijnberg, Digital Designer, Hatchd